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Pay the Price

Building on the efforts of the Policy Panel, the Pay the
Price Project trains and deploys youth to educate their
peers and communities about underage drinking laws and
the consequences of underage drinking and driving. In
addition to facilitating "Pay the Price" presentations, youth
are involved in media advocacy, law enforcement,
environmental prevention and community organizing efforts.
It involves a cadre of youth (representing the diversity of
San Diego) both as leaders and trainers in the project and
participates in ongoing local and statewide efforts aimed at
reducing youth access to alcohol and enforcing underage
drinking laws, particularly those related to traffic safety.

Project Goal: Increase knowledge among adults and youth about the legal, social and health consequences of underage drinking and underage drinking and driving.

To achieve this goal the project:

Makes presentations to youth and adults that identify the consequences of underage drinking in a way that promotes the retention of that knowledge.
Increases public awareness of police efforts to enforce underage drinking laws through the use of media advocacy.
GET THE FACTS:

Underage Drinking Statistics

California Zero Tolerance Laws

If you're under 21 - What you need to know

What parents and adults need to know

Become a PAID Youth Facilitator
As a Youth Facilitator you'll be trained to present "Pay the Price" to youth and adults throughout San Diego County. In addition, you can also receive free training in environmental prevention, advocacy, community organizing and leadership

Schedule a free "Pay the Price" presentation
Help increase awareness of underage drinking laws and the dangers of underage drinking and driving by scheduling a free presentation for any youth, school, club or community group.

Contact Info:
Pay the Price Project
3851 Rosecrans Street
P.O. Box 85222 MS P571
San Diego, CA 92186
Phone: (619) 208-6225

Funding for the Pay the Price Project is provided by a grant from the California Office of Traffic Safety through the Business, Transportation and Housing Agency with the San Diego State University Foundation serving as the fiscal agent.